Death Mudra, logo and branding design.
"Death Mudra" embodies a unique proposition in the world of yoga, rooted in Aurora, Illinois. Our practice merges the power of yoga, fitness, and meditation, with a specially tailored approach to guide those facing grief and battles against depression.
The brand's identity is characterized by a bold, powerful, and urban aesthetic. We aim to bring yoga and Eastern wisdom closer to the public, maintaining a traditional yet disruptive aesthetic; this was both our challenge and our passion.
"Death Mudra" reinterprets the concept of "death" as "change," in line with Eastern philosophy, and bring it into the Western context. We commit to accompanying you in your transformation journey, providing a space where you can find peace, strength, and inner renewal.
This presentation is purely visual and serves as a synthesis. The client received the logo along with all its corresponding variables and editable files, as well as specifications regarding proper and improper usage, security, creation, typography, color palette, differentiation and competition, identity, and functional mockups.
